Robin “Jam” Anderson

Disclaimer:
This transcript has been edited for clarity and readability while preserving the original meaning and conversational tone of the discussion.

Cleaned & Rewritten Transcript

Henry Harrison:
Welcome to the Henry Harrison Podcast, Entrepreneurs, Business and Finance. Today, we’re very glad to have Robin “Jam” Anderson with us. She is the founder of JamAI. Welcome to the show, Jam.

Jam Anderson:
Hello, it’s so nice to meet you. Thanks for having me.

Henry Harrison:
We have to start with the name—Robin Jam Anderson. I’m guessing Jam isn’t your actual middle name. How did that come about?

Jam Anderson:
It’s actually a funny story. When I met my husband about 15 years ago, I was really into karaoke. I also had a business at the time and was deeply involved in tech and e-commerce. But I could also recite just about every rap lyric from early 2000s hip-hop.

He would ask, “How do you get all this done with all these songs in your head?” I was always jamming out, and he started calling me “Jam.” It stuck—friends, family, even my kids call me Mama Jam now. Eventually, I leaned into it and named my company JamAI.

Henry Harrison:
That’s a great story. And your domain is jamout.ai, right?

Jam Anderson:
Yes, the company is JamAI, but the domain is jamout.ai.

Henry Harrison:
So what does JamAI do?

Jam Anderson:
I started JamAI in 2023. Originally, I was planning to launch a training business focused on sales and marketing. But when AI really started gaining traction, I saw immediately that it would impact everything I’d done in agencies—web design, marketing, content creation.

So I pivoted and focused entirely on AI training. Now, I teach non-technical small business owners how to use AI, while integrating traditional sales and marketing fundamentals.

Henry Harrison:
I noticed on your site that you even use AI for things like workouts. That’s not something you usually see.

Jam Anderson:
I use AI for everything—both personal and professional. One of my first trainings was actually for moms in my neighborhood. I run a Facebook group with about 3,000 members, and I taught them how to use AI for things like creating custom scavenger hunts or coloring pages for their kids.

Henry Harrison:
You also have a community with frequent training sessions. How does that work?

Jam Anderson:
It’s called ClubJam. We just reached 300 members. It’s an online community where we bring in AI experts and host training sessions three to four times a week.

Because AI changes so quickly, traditional courses become outdated almost immediately. So instead, we do live training, sprints, and discussions around the latest tools. For example, when new features are released, we immediately create training around them.

It’s also very collaborative—members ask questions, share wins, and help each other.

Henry Harrison:
Can you share an example of a win from your community?

Jam Anderson:
One member is a magician who teaches marketing to other magicians. During a training, he realized he could build a tool for his website that he had been paying $3,000 per quarter for. He recreated it himself using AI and saved $12,000 a year.

Another member, with no technical background, built her own social media posting platform using AI. It worked and looked great.

Henry Harrison:
That’s impressive. Let’s go back a bit—what was your upbringing like?

Jam Anderson:
I was actually very shy growing up. If I could show my 10-year-old self what I do now—public speaking, workshops, podcasts—I wouldn’t believe it.

My parents worked extremely hard. My mom worked long hours at a grocery store, and my dad worked in car sales—basically from morning to night. They provided for us, but I noticed they worked incredibly hard without a lot of flexibility.

That stuck with me. I wanted to work hard, but without limits on income or time.

Henry Harrison:
You’ve had another business before this one. What led you to start it?

Jam Anderson:
I was in my mid-20s, working in an agency during the early SEO and e-commerce boom. I was in commission-only sales and saw opportunities the agency wouldn’t pursue.

I met a developer at the gym who said he could build what clients were asking for. I took a risk, started selling services, and we grew the company to 22 employees.

Eventually, though, we made some poor decisions and the business collapsed. It was a huge learning experience—what I call my “master’s in business.”

Henry Harrison:
And then you reset?

Jam Anderson:
Yes. I got married, started a family, and took a step back. I worked part-time at another agency and focused on family life. Later, when my kids were older, I felt ready to start again—but this time with intention, strategy, and clarity.

Henry Harrison:
It sounds like that experience made your second business much stronger.

Jam Anderson:
Absolutely. Starting a second business is completely different when you’ve learned from your mistakes.

Henry Harrison:
You studied technical journalism and communications. You’re not a programmer, yet you’re teaching AI. How did that transition happen?

Jam Anderson:
The key skill is communication. Prompting AI is essentially giving clear instructions. My background involved translating client needs into instructions for developers.

Now, I do the same thing—but with AI instead of people. You don’t need to be technical. You just need to know how to break down problems and communicate clearly.

Henry Harrison:
That’s a powerful takeaway. You’re reaching a lot of people now. What’s your broader mission?

Jam Anderson:
There’s a growing gap between people who use AI and those who don’t. The ones who don’t are working harder for less—like my parents did.

I want to help close that gap. That’s why I do free training, webinars, and community work. I just ask people to spend 10 minutes a day experimenting with AI.

Henry Harrison:
What’s the best way for people to get started with you?

Jam Anderson:
I recommend starting with ClubJam. There’s a free seven-day trial, and it’s the best way to learn what’s possible and how to apply it.

Henry Harrison:
That’s great. Jam, thank you for coming on the show.

Jam Anderson:
Thank you. It was great talking with you.